You can make beautiful press-on nails. Great! Most don't realize that creating a great set is only part of the job. You also need to know how to price your work, choose the right business model, attract customers, handle problems and make decisions that do not leave you exhausted and underpaid.
That is where Polish to Profit comes in.
This is a real-world guide to starting, pricing, branding, marketing and growing a handmade press-on nail business. It is not a motivational speech dressed up as a business book. I am not going to tell you to manifest sales, post pretty pictures and hope for the best.
I am a licensed nail technician and the founder of Seventy7 Nails. I started selling press-ons during the COVID shutdown after I could no longer work in the salon. I built my website, started taking orders and figured things out by actually doing the work.
I have made the nails, packed the orders, answered the messages, handled complaints, fixed mistakes, dealt with chargebacks and learned what customers actually care about. This book is everything I wish someone had explained to me when I started.
INSIDE THE BOOK
• Choosing between ready-to-ship, made-to-order and fully custom nails
• Figuring out what you actually need before taking orders
• Pricing for your supplies, time, skill and profit
• Sizing options and quality-control standards
• Naming, branding and building a recognizable business
• Etsy versus having your own website
• Marketing, content creation and basic SEO
• Customer-service scripts, policies and boundaries
• Handling complaints, refunds, reviews and chargebacks
• Product safety, allergies and responsible gel use
• Copying, inspiration, trademarks and protecting your work
• Growing your business without creating a chaotic mess for yourself
THIS BOOK IS FOR YOU IF
• You are thinking about selling press-on nails
• You have started but feel like you are making everything up as you go
• You are underpricing your work and know it
• Your branding, marketing or customer policies need help
• You are a nail technician looking for another income stream
• You want honest guidance from someone who has actually done this
WHAT YOU GET
• The complete Polish to Profit digital book
• Printable worksheets, checklists, calculators and planning pages
• Instant digital access
• One purchase with no subscription or recurring fee
This book will not promise you overnight success. It will help you avoid expensive mistakes, make better decisions and build a press-on business that works for your skills, your customers and your real life.
One price. One purchase.
Go build your sh*t.
This is a digital PDF product. No physical item will be shipped.
